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In August 2nd Sight will celebrate five years of being in business and working in the Ag industry. We’ve learned a lot over the years. The article, “The Road to Orchard Robotics Has Not Been Easy” on GrowingProduce.com, validated many of the struggles we’ve faced along our journey of “Engineering Better Solutions for Ag Industry."

At 2nd Sight, we enjoy listening to growers at meetings and tradeshows to learn about the biggest challenges that they continue to face in the specialty crop and commercial nursery industries. When most farm expenses come down to harvest, many agricultural equipment suppliers and tech companies are doing their best to focus on developing orchard and farm machinery and software that improve efficiency, reducing orchard harvest costs.


Prospective customers often ask how the data collected from our various farm labor tracking devices in the field transmits to a computer. Being an urban/suburban dweller myself, I make the poor assumption that all Americans have access to good Wi-Fi and cellular networks in the 21st century. Isn’t the internet everywhere? Actually…. no.

The following statistics are from the article, “For the First Time, Census Bureau Data Show Impact of Geography, Income on Broadband Internet Access”:


The article, “You’re not in Kansas anymore” in the Capital Press highlights the importance of crop diversification in the Northwest farm economy. Even though I’m a born and raised Washingtonian, I did not realize how many different crops the state produces until I started working for 2nd Sight almost five years ago. The following infographic does a great job comparing the Northwest to the Midwest in terms of types of crops. Growing specialty crops can be a challenge but can also lead to higher profits. Growing more than one type of crop can be a great way to diffuse risk in more uncertain economic times. Let’s hope the tariff situation cools down between the US and China…


The article “UC Davis report: Farm labor supply from Mexico is falling fast” in Fruit Growers News discusses the dwindling supply of labor from Mexico that the Ag industry has come to rely on in the United States. I read this article after skimming through the headlines of The Signal in my inbox. The Signal is a new weekly newsletter produced by Meister Media that highlights trends in ag technology and automation. How does the industry begin to address the issue of declining labor from Mexico? It’s time to embrace technology and innovation and the companies that will develop the solutions to overcome these challenges that the industry faces. Let us help you get back to farming.

How can you make crop production more profitable and efficient? It starts by minimizing expenses. Today, I also read on GrowingProduce.com that, “According to a report recently released by the USDA’s Economic Research Service (ERS), U.S. farmers and ranchers earn just 14.6 cents for every dollar American consumers spend on food.” This is the lowest value since this statistic was first recorded in 1993 by the USDA. So how do you do more with less?


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